Mississippi Navy Week 2011

Every year, the U.S. Navy hosts approximately 20 Navy Weeks across the country to show Americans the investment they have made in their Navy. The events provide opportunities for community members to meet sailors face-to-face and learn about the Navy's mission and its capabilities through community engagements.[Read More]

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Mississippi Navy Week 2011

For the 2011 Calendar for America, the Navy decided to host its first-ever Mississippi Navy Week, which would also be the first-ever statewide Navy Week. Typically, Navy Weeks take place in major metropolitan areas in order to share the Navy story with as many people as possible.

The Cirlot Agency was hired in late 2010 to assist outreach coordinators with event planning and execution, public relations, message development, media tracking, etc. As part of a larger team, The Agency worked with Navy personnel to plan dozens of events statewide including government events, corporate meetings, civic engagements, philanthropic events, veterans' home visits and educational opportunities. The Agency's team's in-depth market knowledge and working relationships with decision makers statewide proved invaluable in planning well attended, principal events.

Secretary of the Navy Ray Mabus, who also happens to be the former Governor of Mississippi, came home to participate in several Mississippi Navy Week events. The week also featured events with Rear Admiral Arthur Johnson, Commander of the Naval Safety Center, and Rear Admiral Ted Branch, Prospective Commander of the Naval Air Force Atlantic.

The Agency's team also provided public relations support during the week of events. From writing media alerts to pitching daily events to tracking media coverage, the team was involved in all aspects of planning and execution of PR efforts. All major television stations and newspapers statewide covered Navy Week events.

With Mississippi Navy Week being the first of its kind, there was some concern about the outcome of the week's events; however, it was considered a major success for the Navy. The client recognized the Agency's work by calling its local contacts and knowledge invaluable, and said that the media coverage went beyond expectations, given the smaller size of the markets in the state. The Cirlot Agency helped garner 4.5 million impressions during Mississippi Navy week, which nearly matched Tampa Bay Navy Week, the 13th largest metro area of the United States.


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